SHERLE WAGNER INTERNATIONAL.
The world’s finest bathroom fixtures, door hardware, and home accessories.
Overview.
Angad focused on creating an outstanding experience for the Sherle Wagner’s clients.
Sherle Wagner International.
Known for its incomparable craftsmanship and attention to detail, Sherle Wagner International products have graced the finest residences, yachts, and planes for the past 75 years. Angad was tasked to re-imagined the total brand experience, starting with a new brand strategy and identity system, and most importantly, developing, designing, launching a new website.
Sherlewagner.com was not optimized for mobile phones or tablets. Angad’s task was to bring the luxury, service and ease of the in-store shopping experience to smart-phones and tablets. The design and user experience challenge was to maintain a premium feel while telling a compelling story about the brand and its products, making the journey seamless and intuitive.
Angad worked to optimize the international luxury brand's digital offering for all device to boost sales and drive conversion. One of the world’s finest and established luxury brands, Angad engaged Sherle Wagner for both short-term and long-term digital solutions.
Work.
Branding.
Content strategy.
Web Design.
Product design.
Product page customization.
Creative assets production.
Website and SEO maintenance.
Image editing & optimization.
Website.
Integrating digital and luxury brand meets seamless design.
Approach.
Bridging the gap between storytelling and commerce was key, and Angad looked for a method of integrating the brand’s original content into its digital experience. On a technical level, Sherle Wagner’s online environment needed to be one that provided a consistent, responsive experience that accommodated consumers on a global scale.
Angad created a responsive experience that blends best-in-industry eCommerce with rich product imagery, history and editorial content. The redesigned site features rich media, minimal looks, SEO focused product images, and descriptions. An active zoom functionality, and a new downloadable product specifications, 2D and 3D drawings furthers this brand story and connects with the catalogue to tell deeper stories, like the craftsmanship, histories and notability of products. Applying learning from previous eCommerce projects, Angad made the products the heroes of every page, spotlighting big, high-resolution images and letting description fall on the side.
Angad simplified product page by allowing customers to create and save wishlists of products they want with one click. The customers who create wishlists demonstrate a high level of intent and tend to have high conversion rates.
Outcome.
710%
Increase online sessions above 700%.
70%
Increase in conversion rates.
